The simple way to instantly add character to any room – without spending thousands

The online garden market grow saw searches for houseplants jump over 300% this year, and also noticed a micro-trend for macro plants: searches for large reporting varieties have increased by 120% in the past three months .

“We are seeing a tendency for people to use houseplants not as accessories to a room, but as an integral design element, treating plants the same way they would treat furniture or large works of art. of art,” says Hollie Newton, the company’s creative director. . “The architectural use of plants as part of a design scheme can transform any room, as it emphasizes vertical space, giving even a small room the illusion of volume. Large-scale factories can also be used to divide and define different areas.

To meet this demand, Sproutl has collaborated with Kew Gardens on a new range of extra-large, hard-to-find plant varieties, inspired by Kew’s Palm House and Tropical Plant Collection, and varying in height from 19 inches 5½ feet high. The collection includes a Musa acuminata ‘Dwarf Cavendish’ standing at 5ft, a 5½ft tall fiddle leaf fig and a giant white bird of paradise at 5ft 4in (which can reach a height of nearly 10ft at inside). Starting at £80 they aren’t the cheapest on the market, but they are all rare specimens from specialist growers.

Beth Chapman, founder of an online plant retailer leaf envyagrees that there is currently a huge demand for unusual “designer” plants that bring a decorative change.

“The trend is more towards collecting rare and unusual species,” she says. “Our most popular plants are those that are easy to care for and quirky. Customers want surprising leaf aesthetics and see plants as works of art, using nature as a design tool in their interiors. Houseplants with unusual patterns, odd fenestrations (holes in their leaves), pink tones, and even plants with pleasant to the touch leaves are all popular.

Dora W. Clawson