The Babyletto children’s bedroom furniture brand unveils a new identity…
(MENAFN- News Direct)
Los Angeles, California | January 27, 2022 3:20 p.m. Pacific Standard Time
Today, mission-driven baby furniture brand Babyletto announced its new brand identity, placing social responsibility, environmental sustainability and accessible style at the forefront of the brand’s mission. With this relaunch, Babyletto is dedicated to inspiring all parents to create the most beautiful and sustainable nurseries.
Founded in Los Angeles in 2011, Babyletto consciously crafts nursery essentials like the celebrity-favorite 3-in-1 Hudson convertible crib and the best-selling Kiwi electronic recliner. Working closely with award-winning LA creative branding agency Ludlow Kingsley and with new images shot by acclaimed lifestyle photographer Justin Chung, Babyletto embraces an aesthetic that resembles today’s modern parents.
“We are thrilled to introduce our new brand identity which represents Babyletto’s values of style, durability and affordability,” said Teddy Fong, CEO of Babyletto’s parent company, Million Dollar Baby Co.
Babyletto cribs and dressers use sustainably sourced New Zealand pine, and the seats come in an eco-friendly waterproof and stain-resistant fabric made with 30% REPREVE recycled fiber from plastic water bottles. The foam used is CertiPUR-US certified and each seat frame is made with FSC certified wood.
“Thanks to our commitment to sustainability, we’re on track to keep 10 million plastic bottles out of landfills by 2024, as well as finding the world’s most renewable lumbar sources” , says Fong, “Babyletto and Million Dollar Baby Co. continue to lead the industry in our sustainability efforts and goals.
Babyletto is committed to going beyond industry safety standards with rigorous product testing, including a full line of GREENGUARD Gold certified cribs, mattresses, chairs and dressers that are tested for over 10,000 chemical emissions and volatile organic compounds (VOCs) to ensure the nursery is cleaner. indoor air. Plus, every inbound and outbound shipment is 100% carbon neutral. In partnership with CarbonFund.org and One Tree Planted, Babyletto plants trees and funds reforestation projects to offset each product shipped, preventing 20,000 tons of CO2 from entering the atmosphere each year.
“As the modern parent evolves, so does our brand,” says Fong. “We must continue to create brands that resonate with the modern parent and our new brand identity and sustainability commitments are just the first step towards that mission.”
Babyletto images refreshed featuring beloved Hudson and Madison Glider in a chic bow (Babyletto/Justin Chung)
About Babyletto: Babyletto inspires parents to express themselves in the nursery with modern, stylish and versatile nursery furniture that is well made, consciously designed, safety tested and healthier for the home. For over 10 years, Babyletto has been designing the most award-winning and recognized modern nursery furniture, such as the best-selling Hudson Crib. These thoughtful, modern nursery essentials, from cribs and dressers to seats and mattresses, feel like an extension of parents’ personal style and allow them to create beautiful, safe nurseries. Babyletto has sold to over a million parents. Please find more information at , facebook.com/babyletto or Instagram @babyletto .
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