Chevrolet and NNPA Extend Partnership, Name Terrence J. Ambassador of ‘Discover the Unexpected’ Program – BlackPressUSA
DETROIT – This week, Chevrolet and the National Newspaper Publishers Association enter their sixth year of collaboration with the “Discover the Unexpected” program, amplified with program ambassador and American actor, model and entertainer Terrence Jenkins, better known as by Terrence J.
“As a graduate of North Carolina A&T State University with a degree in mass communication, I understand the value of historically black colleges and universities, which is why I am passionate about this opportunity and eager to engage with students. promising HBCUs pursuing journalism and marketing,” Jenkins said.
Jenkins will launch the Student Scholarship Experience in New Orleans, following the NNPA convention which includes a Chevrolet Bolt EUV Adventure Challenge to promote team building and education around electrification, journalism and marketing.
DTU is offering 11 students from across the country internships and scholarships to explore marketing roles focused on General Motors’ vision for an all-electric future and journalism through the NNPA.
Chevrolet placed five students in different areas of the marketing function to gain experience in content creation, media integration and strategy development. The NNPA has placed six students with renowned publications across the country to focus on creating digital and social content, in addition to covering events such as the NNPA conference in New Orleans.
“Chevrolet is proud to continue its collaboration with NNPA on Discover the Unexpected, providing HBCU students with hands-on learning and development opportunities in addition to a platform to share their experiences,” said Steve Majoros, vice-president. President of Chevrolet Marketing. “This program is critical in our mission to reach diverse audiences by amplifying their perspectives, and we look forward to seeing the impact of this year’s fellows.”
Chevrolet will award each scholarship recipient a $10,000 scholarship and a $5,000 stipend. Upon completion of the 2022 program, DTU will have provided 49 HBCU students with over $600,000. This immersive experience spans a 10-week program from June 6 to August 12.
“Our longstanding partnership with General Motors drives impact, awareness and community connectivity,” said NNPA President and CEO Benjamin F. Chavis, Jr. “Over the past five decades, We championed diversity, equity and inclusion because we know about issues of representation.Editors and DTU Fellows benefit greatly from Chevrolet’s commitment to nurturing the next generation of journalists and marketers.
Learn more about the Discover the Unexpected Fellowship at https://www.nnpa.org/chevydtu/.
Founded in 1911 in Detroit, Chevrolet is today one of the largest automotive brands in the world, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric vehicles and fuel-efficient engines that deliver compelling performance, heart-pounding design, passive and active safety features and easy-to-use technology, all at a value. For more information on Chevrolet models, go to http://www.chevrolet.com.
ABOUT THE NATIONAL ASSOCIATION OF NEWSPAPER PUBLISHERS NNPA is a trade association of more than 200 African-American-owned community newspapers from across the United States. Since its founding 79 years ago, the NNPA has always been the voice of the black community and an incubator of information that makes history and impacts our country. As America’s largest and most influential black-owned media resource, the NNPA delivers news, information and commentary to more than 20 million people each week.